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=KidzActive - //Unlocking the potential//=
 * Active Lifestyle Centre for Disabled Children**


 * Business Plan**


 * Section 1 - Executive Summary**

Kidzactive is an Active Lifestyle Centre for Disabled Children, where children aged 2-10 years can participate in multi-activites, skills or in specialised sports sessions. The benefit of this program is that children can develop their motor skills and other life skills in their own time and pace with the continuous support and encouragement from their coaches. Parents will also benefit from this because they will have extra time to do routine tasks without the lagging effect children can sometimes have on such activities. Parents can also be confident that their child will be safe and will be looked after by coaches that actually care about each individual child's progress.

KidzActive's competitive advantage includes the staff which have superior knowledge, experience and qualifications in teaching sports skills to children thereby adding value to its customers (children and parents). As well as adding value to the customer with its highly qualified staff, KidzActive will deter potential entrants of the industry and make its services far superior than its competitors. With continuous innovation KidzActive will continuously update and develop its services, with the background scientific research required in teaching techniques to ensure KidzActive is always of the highest quality and standard than its competitors.


 * Section 2 - Business Objectives**

KidzActive will be the most respected specialist provider of child physical development services, which will be available throughout Australia. Catering for children with mental, social or physical restrictions, parents can be confident that their children are learning from a high quality service who are leaders in the childcare industry.
 * __Vision statement -__**

To achieve this vision we will ensure every child has the opportunity to be active and learn essential skills. Some of these skills include co-ordination, self confidence, discipline, cooperation with others, respect for others, the importance of being active, improved concentration and focus as well as improving energy levels. Children will be taught these skills through multi-activities (a variety of games that encourages children to run and move freely) and specialised sport (such as basketball). These games and activities are ideal for children aged between 2-10 years who want to be active but feel they are unable to due to their mental, physical or social restrictions. This will be our competitive advantage, differentiating ourselves from any existing competition. In order to become leaders in the childcare industry growth is vital, which is why KidzActive will be open for franchising throughout Australia once the name has developed its reputation.
 * __Mission statement -__**

1. Growth of membership (Initial membership of 300 with a 5% growth per annum) 2. Growth of the company through franchising (5-7 centres within 10 years), meeting our goals in our vision statement to make KidzActive available throughout Australia. 3. Steadily increasing profit margins of 5% per year for the first 3 years 4. Establish reputation for quality service through customer feedback 5. Improve the quality of life of the children that come into our centre
 * Objectives:**

1. Build professional relationships with schools and parents to expand customer base 2. Establish and expand services through franchising 3. Effective marketing strategy to our target market (through letter box drops, school newsletters, messenger newspapers, pamphlets in child and youth clinics, hospitals, dentist clinics, doctors surgeries and radio) 4. Low employee turnover with high committment and satisfaction 5. Form strategic alliances with similar yet non-competitive organisations (i.e.medical practitioners, OSHC (Out of School Hours Care), nutritionists, health food companies, counsellors) 6. Achieving government funding by expressing concern and social awareness of the child and youth health issues in today's society.
 * Strategy:**

1. Marketing Plan - Making consumers aware of the value of our services through direct marketing campaigns 2. People Plan (HR) - Building a staff base of highly skilled and knowledgable professionals committed to the excellence of the company. 3. Services Plan - Develop our services to be of quality standard with the use of the innovative learning products and practices. 4. Financial Plan - Maintain close control of our finances to stay competitive in our industry and maintain trust with our key stakeholders. 5. Operating Plan - Develop effecient and effective business procedures encouraging decenteralized decision making and accountability.
 * Plan:**


 * Section 3 - Company Overview**

- KidzActive Simply said, we named our firm 'KidzActive' because we want to get into the business of helping and keeping children active. We wanted to appeal to children and seem 'cool' by spelling kids with a 'z'. The Kidz in 'KidzActive' show that our services provide care for and focus on children and Active shows that we aim on supporting kids in being active. Tag line - "Unlocking the potential" This line is to appeal to parents filling the desire of wanting only the best for their children and giving them every opportunity in life.
 * Company name**
 * Type -** Child Health and Development Centre
 * Objectives -** To help parents with raising their children and adding value to their lives by giving them some relief in with the pressures of looking after their extra needs child. Also to help disabled children to learn and grow in a friendly, safe environment that teaches children the importance of exercise and healthy lifestyle.

//(Focus should be on the child more than the parent. Parent will get benefits from this in addition to the child enjoying our service. If the child does not enjoy the service - it is they who will not be returning, not the parents and consequently the parents won't have a break from their kids.)// but who pays? and can see the overall wellbeing for the child? Robert said focus should be on parents.


 * Products/services -** Service. The service we provide is childcare and parental support for parents, sport skills, exercise, friendship and team building skills for children.
 * Status -** High quality service for the middle and upper class society of Australia.
 * Industry position -** Currently in the market there is few competitors of our specialised service. The competitors include some community centres which offer children play-group sessions and independant sole-trader businesses that go to all different locations and run sports skills sessions on an inconsistent basis for children (not just for disabled) and there are averagely one per capital city with slight variances in operation. Once entering the market we will gain a part of this market share (those will disabilities using their services) as well as creating new demand for our services by attracting more customers to this previously small industry.
 * Legal form -** We will be run as a company meaning a separate legal entity and our shares will be offered to private investors.


 * Section 4 - Products/Services Plan**

We maintain a competititive advantage through innovation and invention. An internet website will also be available. This allows parents to book their children into KidzActive and pay over the internet. They are able to choose what sessions they want their child to attend.
 * __Unique/competitive features -__**

At the moment we believe that there are firms that provide an environment that children are able to play in and have fun. KidzActive is taking being active further in that it will provide specialised activities in order to help children develop their skills and have fun in the process...


 * Future Innovation to sustain a competitive advantage:**

Parents:** will have peace of mind their child will be safe and are learning how to be healthy. Their child will gain a better attitude towards nutrition and exercise.
 * __Value to customer -__
 * Children:** get the benefit of learning at an early age the importance of good health. They can then pass these lessons on to their children later in life. It is also an enjoyable place to play and learn.

Good working hours for employees (part-time, casual and full time employment) promoting work-life balance which will intern create a loyal workforce with low turn-over.
 * __SWOT analysis -__**
 * Strengths -** KidzActive will be the first of its kind in Australia therefore the current market will not be highly competitive, KidzActive will help create a generation of children who will understand the importance of living active lives and making healthy choices as a result this will help reduce the burden of preventative health issues. KidzActive is aimed at ages 2 -10, the experiences these children will gain from our centre will also help build their self esteem and provide them with essential social skills that they will need thoughout their lives. KidzActive corporate culture will also be another strength, this will include good customer service to parents and children, positive employee attitude and effective complaint resolution. KidzActive has a strong marketing position through being the first specialist development centre for kids in Australia creating brand loyalty and trust in our organisation.


 * Weaknesses -** //One of the businesses weaknesses is the initial start up costs which will be high in setting up infra-structure.// But once set up maintenance costs will be low leading to long-term economic success and a good return for our long-term, ethical minded investors. With greater concerns in society about number of caretakers per child in teaching and child-care we will need to provide adequate staffing per child in each session. Though this will be an extra cost to the organisation, the benefit to the learning experience for the child and added security to the parents will greatly outway the cost and will build a relationship of trust between the customer and our business. Another weakness of our type of company in public liability. To overcome this risk we would insure our company with public liability insurance. Public liability insurance protects you and your business against the financial risk of being found liable to a third party for death or injury, loss or damage of property or pure economic loss resulting from your negligence. Not only will we insure our company to survive the financial costs but we will also take preventative action against that situation occurring to protect our businesses reputation; This includes measures such as effective Occupational Health and Safety and adequately trained staff. As this is a relatively new market of offering sporting services to children ages 2-10 years our weakness will include initial cost of attracting potential clients/customers to our business and making them believe in the advantages and benefits of utilizing our service. But once we have obtained our market share sustainable growth will develop through word-of-mouth, brand knowledge and effective marketing at a much lower cost to the organisation. Another weakness of our business is having many key stakeholders, who all have their needs and wants to be addressed. This includes investors, customers (parents and children) and Government agencies. We shall strive to keep all stakeholders needs met and handle conflicting needs and wants through negotiation and prioritising. Through all business practices we aim to have high legal, economic and ethical standards creating our sustainable competitive advantage in the industry.


 * Opportunities -** Future opportunities exist within further expansion initially in the Adelaide metropolitan area and potentially depending on market research and other feasability studies further out from the city and into rural areas. The key to further expansion will be in establishing a suitable business strategy and winning formula that will enable the KidzActive brand and idea to be franchised out with the hope of going interstate and operating on a national level. Other opportunities that exist relate to the importance that has been placed on living a healthy lifestyle and the benefits that is has in developing these skills early on in order to set the children up for later in life. With so much emphasis being placed on this, the KidzActive centres may be able to set-up some form of alliances with medical practitioners, schools, nutrition organisations etc. to further spread the word and reach a larger scope of people and perhaps increase client base & ultimately demand for the services.

External environment may not be controlled by the business. However, Kidz Active could minimise some of the problem of the impacts. For instance, Kidz Active will be open during school holiday, where families may will be away for holiday. Therefore, Kidz Active have to consider extra cost that would be involved as the number of the customers will be decline during holiday season. Other threats that the business have to be aware is the competitor. Such as other business that provide similar service to parents and children. The other threats that Kidz Active would face are the laws and regulation by the Government regarding children. It is important for the business to maintain the safe environment for the children and follows all the regulation that the government has regarding childcare. The business also has to be carefully aware of any regulation and special needs for children with disability. As this would be very crucial to the business.
 * Threats -** copy cat businesses and possible expansion may cause a loss of control in management.


 * Individual Weighting of SWOT Analysis**
 * SWOT ANALYSIS ||  ||   || Individual % || Av % || Weight || Sub-total ||
 * //strengths// ||  ||   ||   ||   ||   ||   ||
 * **Performance** ||  ||   ||   ||   ||   ||   ||
 * competent staff ||  ||   || 70 ||   ||   ||   ||
 * helping to prevent future health issues || 40 ||  ||   ||   ||
 * Will be market leader ||  || 30 ||   ||   ||   ||
 * good customer service ||  || 70 ||   ||   ||   ||
 * **Resources** ||  ||   ||   ||   ||   ||   ||
 * Employees expertise ||  ||   ||   ||   ||   ||   ||
 * strong corporate culture ||  ||   ||   ||   ||   ||
 * employer of choice by promoting ||  ||   ||   ||   ||
 * work life balance ||  ||   ||   ||   ||   ||   ||
 * Maintenance costs of premises will be low ||  ||   ||   ||   ||
 * **Skills** ||  ||   ||   ||   ||   ||   ||
 * installing self esteem in the children ||  ||   ||   ||   ||
 * developing essential social skills ||  ||   ||   ||   ||
 * **Strategies** ||  ||   ||   ||   ||   ||   ||
 * Functional strategies (the 4p's) ||  ||   ||   ||   ||   ||
 * SUB TOTAL ||  ||   ||   ||   ||   ||   ||
 * //Weaknesses// ||  ||   ||   ||   ||   ||   ||
 * **Performance** ||  ||   ||   ||   ||   ||   ||
 * number of staff per child ||  ||   ||   ||   ||   ||
 * image in market will be weak at beginning ||  ||   ||   ||   ||
 * high costs in marketing KidzActive ||  ||   ||   ||   ||
 * **Resources** ||  ||   ||   ||   ||   ||   ||
 * Public liability Insurance costs ||  ||   ||   ||   ||   ||
 * Initial start up costs will be high ||  ||   ||   ||   ||   ||
 * **Skills** ||  ||   ||   ||   ||   ||   ||
 * Costs of adequately trained staff ||  ||   ||   ||   ||
 * Ongoing training eg: senior first aid, OH &S ||  ||   ||   ||
 * **strategies** ||  ||   ||   ||   ||   ||   ||
 * no clear defined strategic direction ||  ||   ||   ||   ||
 * //Opportunities// ||  ||   ||   ||   ||   ||   ||
 * **Market Trends** ||  ||   ||   ||   ||   ||   ||
 * Entering into new suburbs ||  ||   ||   ||   ||   ||
 * expansion nationally through franchising ||  ||   ||   ||   ||
 * Possible expansion of services added ||  ||   ||   ||   ||
 * **Government Action** ||  ||   ||   ||   ||   ||
 * Support with franchising KidzActive ||  ||   ||   ||   ||
 * **Competitior Action** ||  ||   ||   ||   ||   ||   ||
 * Franchising and forming alliances with ||  ||   ||   ||   ||
 * health professionals and schools will make ||  ||   ||   ||
 * KidzActive a dominant player compared to ||  ||   ||   ||
 * rivals ||  ||   ||   ||   ||   ||   ||
 * **Business Environment** ||  ||   ||   ||   ||   ||
 * Growth of KidzActive ||  ||   ||   ||   ||   ||
 * //Threats// ||  ||   ||   ||   ||   ||   ||
 * **Market Trends** ||  ||   ||   ||   ||   ||   ||
 * loss of interest in franchising ||  ||   ||   ||   ||   ||
 * Increase in franchises may over populate ||  ||   ||   ||   ||
 * the market therefore losing clients ||  ||   ||   ||   ||
 * **Government Action** ||  ||   ||   ||   ||   ||   ||
 * Regulations may become more strict for ||  ||   ||   ||   ||
 * franchises ||  ||   ||   ||   ||   ||   ||
 * higher costs of public liability ||  ||   ||   ||   ||   ||
 * **Competitor Action** ||  ||   ||   ||   ||   ||   ||
 * Threat of new competitors entering market ||  ||   ||   ||   ||
 * **Business Environment** ||  ||   ||   ||   ||   ||
 * Growth of KidzActive may slow ||  ||   ||   ||   ||   ||
 * economic recessions may cause families ||  ||   ||   ||   ||
 * to not see the importance of our service ||  ||   ||   ||   ||
 * with more players in the market gives ||  ||   ||   ||   ||
 * clients a variety of options ||  ||   ||   ||   ||   ||
 * higher costs of public liability ||  ||   ||   ||   ||   ||
 * **Competitor Action** ||  ||   ||   ||   ||   ||   ||
 * Threat of new competitors entering market ||  ||   ||   ||   ||
 * **Business Environment** ||  ||   ||   ||   ||   ||
 * Growth of KidzActive may slow ||  ||   ||   ||   ||   ||
 * economic recessions may cause families ||  ||   ||   ||   ||
 * to not see the importance of our service ||  ||   ||   ||   ||
 * with more players in the market gives ||  ||   ||   ||   ||
 * clients a variety of options ||  ||   ||   ||   ||   ||


 * __Legal protections -__** Public liability, professional indemnity, employee misconduct insurance, patent on idea?, copyright on business name,


 * __Risk analysis -__

__PEST Analysis__** A business can only become successful provided that the environmental conditions of the country the business will be operating in are favourable. These include the stability of the political environment, whether businesses are allowed to earn a profit and the laws and regulations that must be adhered to in order to make the business successful. //The Australian Government allows businesses to earn a profit. The Australlian Government is also stable enough for business to start and continue operations. KidzActive will need to consider Occupational, health, safety and welfare regulations as well as the duty of care they have for the children and anyone else in the building. Incident reports and work cover sheets will be required for people as an incident occurs. Operation practices are to be in writing so employees know how to carry out their jobs in a safe and efficient manner. Precautions must be put in place to avoid any hazards, ie. spills, fire hazzards, tripping hazzards, chemical burns, poisons (such as cleaning products - need to be locked away in a cupboard where they cannot be taken and ingested by children). (The website listed in the reference section shows a childcare OH & S package of $1000). Other regulations such as suitable insurance (including professional indemnity, public liability, fire, theft of equipment, staff indescretions, etc) are necessary for the business to be operatiional. Work relations and equal opportunity regulations, (where no person can be discriminated against for any reason apart from criminal or mental stability reasons (coaches must be mentally sound)) must also be adhered to. Coaches are also required to have the appropriate qualifications prior to commencing work. These qualifications must include a certificate in coaching and a police clearance for working with children under 18 years of age. Work cover regulations such as employee entitlements (i.e. wage, annual leave, sick leave, maternity leave, basic working conditions and negotiable working contracts as well as having the right to union representation) are imperative to the success of the business. Finally, the confdidentiality of personal records and information. All records must be kept in a secure area and information must be kept, used or discarded responsibly.//
 * Political (and legal):**

For KidzActive to be financially viable, there are some external factors that must be researched, such as is the economy stable enough for new businesses to emerge, or has the financial crisis reduced its chances so much that KidzActive would not be profitable at this time? Next the bussiness will need financing. KidzActive neeeds to determine who will finance the venture and will investors be willing to invest their money into this company and will KidzActive be able to repay their debts? Are government subsidiaries available for a business such as KidzActive? What wages are required to pay employees? //The Global Finanacial Crisis has made the economy of Australia less secure, but research has been conducted to determine how much this may affect KidzActive being profitable. It was concluded that this should not have an averse affect on the prosperity of the business. The business will be financed by lenders such as banks, financiers such as business angels and investors. It is also possible to receive some funding from the Government to subsidise the cost of operations to make KidzActive more affordable. Our investors will be people who have a passion for children and people who believe children should be given every opportunity to be active, no matter their personal capabilities. These people could be executives with children unable to perform physical activities due to personal restrictions, Corporations supporting the healthy development of children (such as NAB supporting and funding AusKicks equipment), Large or medium sized companies wanting to be seen as being socially responsible. or shareholders such as employees, parents, schools or relatives or children who attend KidzActive.// //KidzActive will repay part of their loan $.... every 3 months. If interest rates were to suddenly increase, KidzActive would still be able to repay their loan. However, if rates increased by more than ...% KidzActive would be forced into liquidation to repay their debt. The partners of KidzActive Amelia, Jordan, Kate, Edward, Melissa and Julliet will repay the remainder of their liabilities with personal assets once all of KidzActive's assets have been taken off the loan. KidzActive are employing an administration officer or receptionist full time as well as one or two casual to part-time workers for school holidays and busy months of operations. Their salaries per year totalled are $... KidzActive are also employing a Sports Manager to supervise the coaches. Their annual wage is $... Coaches are required to supervise the children, six coaches will be required to work on a part-time basis. Their totalled annual wage is $....//
 * Economic:**

KidzActive needs to successfully determine the socio-cultural differences amongst customers in order to determine the appropriate target market. This involves the marital and family relationships of the customers, the working arrangements of employees, any ecological issues relevent to the business involving sustainability, multiculturalism - being aware and respectful of cultures and being able to cater for them, different education levels amongst customers (including children and adults) and social standards such as corporate social responsibility and ethical investing. //KidzActive will mainly be focussing their target market on the double income working family where the parents are together and are more likely to afford thie use of this facillity. Employees of KizAcitve will be hired on a full-time, part-time or casual basis depending on their role. The main administration officer and the sports manager will be employed on a full time basis (providing permanent hours and job security). The other two administration officers will be employed on a part-time to casual basis depending on their work ethic and whether or not they are taking further study or have small children, etc. This provides flexibility to these employees as well as job security, which assists satisfaction levels of employees. The coaches will (generally) be of a younger age and may have other work and study committments. It is for this reason they will be employed on a casual basis. (this takes the pressure and strain from them and encourages them to work hard). Part-time positions will also be available for the coaches wishing to pursue a career in this field or have no other committments and they desire more hours.// //To be ecologically friendly, KidzActive will install skylights into the main areas of play and where lights are required, the environmentally friendly bulbs will be purchased. As much recycling will be done as possible (this includes food containers and grey water recycling). KidzActive prides themselves on accepting everyone for who they are and what they believe in. Australia is now a multicultural society and KidzActive is mindful and respectful of other cultures and beliefs. If children have special requirements, KidzActive will strive to help them with these needs. Here at KidzActive, we understand that everyone has a different education level. We try to be mindful of this and make sure everyone feels adequate and intelligent. Children develop at different levels so it is important that they feel special no matter how disadvantaged they may be. KidzActive will be seen as being socially responsible because children will be taught important health and lifestyle habbits which could later reduce the risk of obesity within children. KidzActive is also a fun and safe place to go where children can enjoy themselves. This may also help to reduce childhood depression. Ethical investing is seen as a key belief of KidzActive. Working with children, KidzActive staff need to be doing the right thing in the right way all the time. Careful training with an instruction manual for reference of use of equipment will be used to implement responsible and caring coaching practices.//
 * Social:**

The technological element analyses what technology is actually required for the business to emerge and reamin profitable and operational. It also includes what would happen to the business if the technology was suddenly outdated. KidzActive has a website where parents can go and book their child into their service. There is a pay online facility through the use of a credit card and there are different sessions the children can be enrolled in.
 * Technological:**

//Electricity is vital to the success of KidzActive since an enrolling and payment option is also available via the internet. Other technology such as phones and the internet is also required for the business to keep in communication with parents, lenders, investors, shareholders, employees and potential customers.

Electrical equipment including the internet are necessary for the business to keep communications strong (as listed above). Electrical equipment deemed important for the functioning and operating of KidzActive include telephones, fax machines, photocopiers, printers, computers / laptops, EFTPOS machines and cash registers.//


 * Section 5 - Marketing Plan**

- Who are your customers? - What will the market bare? - What price should you charge for your product? - Will people want your product? - Environmental analysis (industry and macro) ... is there a market for the business? - Analyse competitors (who are they? what are their positions in the market?) - Description of quality and features - Unique selling proposition
 * 3 Headings that Marketing Plan needs to be put under**
 * Market Research**
 * Competitive Position**

- What are we going to do? (advertise on tv, radio, etc) - What is KidzActive's image and brand (bus. name) (include a logo)
 * Market Program**

__**Functions of the Marketing Plan:**__ Parents with children of the age group of 2-10 years, making their ages approximately between 25 to 45 years old. Our customers will be of middle to high income, living in high socio-economic suburbs. Children aged 2-10 years old. Growth of the population of children will greatly influence the demand for our services. As shown in the graph below (Growth of the child population, 2006) projected children population growth from 2005 to 2025 is from 4,861,000 children to 5,005,300. With rates our target market staying stable at around 27% for 0-4 and 39% for 5-11 (target 2-10 years). ABC learning centres, Fit Kids (Noarlunga Leisure Centre), independent sole traders eg. sporteka, WigglyWorms, Jungle Gyms and any other facilities catering for children with learning difficulties and disabilities that help them achieve physical and emotional goals. KidzActive's competitive advantage includes the staff which have superior knowledge, experience and qualifications in teaching sports skills to children thereby adding value to its customers (children and parents). As well as adding value to the customer with its highly qualified staff, KidzActive will deter potential entrants of the industry and make its services far superior than its competitors. With continuous innovation KidzActive will continuously update and develop its services, with the background scientific research required in teaching techniques to ensure KidzActive is always of the highest quality and standard than its competitors. //**5. How do you plan to attract customers?**// Kidz Active will provide a well rounded facility that will help create healthly children for the future through enjoyable activities whilst educating them on healthy options. It is a specialised facility that caters to the physically, mentally or emotionally challenged. Customers will be drawn to the facility because KidzActive will provide their child a sense of normalcy which they so desperately crave, as well as aiding them in learning coordination skills which will be beneficial to them in everyday life. Initally advertisements will be placed in school newsletters around the suburbs of our target market, letter box drops will occur and we will also have A3 sized posters in offices of health practitioners. These advertisements will be coming out simultaneously in hopes to saturate viewers with our brand name and forcing them to become aware of who we are and what we achieve for children. Once our name has been established we will have some extra funding for marketing. At this point radio and newspaper advertisements will commence. Eventually television ads will be run during childrens viewing time three times a week at the same time on the same channel. KidzActive will be available for parents to book and pay either via phone or email or in person at the facility at our reception desk. Payments will be required before the child enters the facility to ensure all insurance payments are covered.
 * //1. Who will KidzActive's customers be?//**
 * //2. Who is your target market?//**
 * //3. Who is your competition?//**
 * //4. Define your competitive advantage//**
 * //6. How will you advertise your product or service?//**
 * //7. How will you sell your product or service?//**

1. Description of size, location and trends (geographic) 2. Customer profiles and target markets 3. Preliminary sales forecasts and market share (biggest players in childcare) ...(Kate will need your help with this one!) 4. How many items of equipment?
 * Market Research**

ABC learning centres, Fit Kids (Noarlunga Leisure Centre), independent sole traders eg. sporteka, WigglyWorms, Jungle Gyms and any other facilities catering for children with learning difficulties and disabilities that help them achieve physical and emotional goals. Kidz Active will provide a well rounded facility that will help create healthly children for the future through enjoyable activities whilst educating them on healthy options. It is a specialised facility that caters to the physically, mentally or emotionally challenged. At the moment there is no real competition for a facility like KidzActive. The only other type of facilities available for children with disabilities are physiotherapy type services which focus more on muscles than on the child's enjoyment. Here at KidzActive, the child comes first and they learn and develop their skills without knowing it. Wiggly Worms used to advertise to parents as a place where children will be safe while the parents can enjoy a coffee and a catch up with their friends. Places like Jungle Gyms and Fit Kids make their money from children's bithday parties and general physiotherapist centres are not found to be an enjoyable place for a child to go. The feelings of pain and discomfort are often associated with such facilities.
 * Competitive Position**
 * //1. Competitors, (list them) "we are going to be in competition with"//**
 * //2. KidzActive unique selling proposition//**
 * //3. Quality of existing products and services//**
 * //4. Marketing practices of competitors//**

1. Distribution Channels 2. Sales Outlets 3. Storage and transport of goods (only of new equipment purchased. Dealing with supplier) 4. Pricing policy 5. Packaging (not relevant) 6. Sales promotion and sales strategy 7. Advertising strategy and costs 8. Public relations
 * Marketing Program**

Awareness (how will we create awareness of our product to our target market?)** Awareness will be created through saturation of the KidzActive brand through advertising in school newsletters, mail box drops, the KidzActive website, radio, newspaper and television ads as well as hang up posters in health practitioners offices. KidzActive are making self-improvement an enjoyable experience. Once the children try our facility, they will want to stay. To entice children into our facility we will have promotions such as bring a friend and you both recieve 50% off your first visit. All children want to have fun. Being able to give children a fun learning experience is solving their problems of boredom and pain in physiotherapy. It is not a substitute to physiotherapy but an aid to improve the childs learning and abilities whist giving them a break from the tediousness of traditional physio. Begin by offering specials on membership and discount rates for bringing a friend along. Give the customer additional discount (i.e. 2 sessions free) if their friend decides to join with KidzActive. Promote the service to assist with Physiotherapy and improve quality of life.
 * AIDA Marketing Formula
 * Interest (how will we get our target market to become interested in our product?)**
 * Desire (how can we make our target market desire our product?)**
 * Action (how can we make our target market act on their desire for the product?)**

-Who will KidzActive customers be?** Parents with children of the age group of 2-10 years, making their ages approximately between 25 to 45 years old. Our customers will be of middle to high income, living in high socio-economic suburbs. -** Children aged 2-10 years old. Growth of the population of children and rates of disabilities in children will greatly influence the demand for our services. As shown in the graph below (Growth of the child population, 2006) projected children population growth from 2005 to 2025 is from 4,861,000 children to 5,005,300. With rates for our target market staying stable at around 27% for 0-4 and 39% for 5-11 of Australia's population (target 2-10 years). In 2003, 8% of the children population had some disability present and 67% of children aged under five years and 49% of those aged 5-14 years had a profound or severe core activity limitation. This makes our target market quite large presently and forcasted to grow.
 * __Information:__**
 * Customers
 * Describe the Target Market

** GROWTH OF THE CHILD POPULATION **
 * ** Year ** || ** Aged 0-4 ** || ** Aged 5-11 ** || ** Aged 12-17 ** || ** Total children ** || ** % change ** ||
 * [[image:http://www.abs.gov.au/icons/ecblank.gif width="1" height="1"]] || ** % ** || ** % ** || ** % ** || ** '000 ** || ** % ** ||
 * 1925 || 29.8 || 39.0 || 31.2 || 2,153.5 || ** . . ** ||
 * 1935 || 25.1 || 40.2 || 34.7 || 2,146.6 || -0.3 ||
 * 1945 || 32.0 || 36.0 || 32.0 || 2,160.4 || 0.6 ||
 * 1955 || 32.6 || 41.5 || 25.9 || 3,046.1 || 41.0 ||
 * 1965 || 29.3 || 39.3 || 31.4 || 3,971.3 || 30.4 ||
 * 1975 || 28.0 || 38.3 || 33.8 || 4,575.5 || 15.2 ||
 * 1985 || 26.5 || 37.2 || 36.3 || 4,522.3 || -1.2 ||
 * 1995 || 27.9 || 39.1 || 33.0 || 4,620.3 || 2.2 ||
 * 2005(a) || 27.5 || 39.1 || 33.4 || 4,861.9 || 5.2 ||
 * 2015(a) || 27.0 || 38.7 || 34.3 || 4,933.8 || 1.5 ||
 * 2025(a) || 27.6 || 38.8 || 33.6 || 5,005.3 || 1.4 ||
 * DISABILITY **
 * In 2003, 319,900 children aged under 15 years (8%) reported a disability in Australia (ABS 2004).
 * Among children with a disability, 62% were boys and 38% were girls (ABS 2004).
 * In 2003, 4% of children aged under five years and 10% of children aged 5-14 years had a disability (ABS 2004).
 * Of those with a disability, 67% of children aged under five years and 49% of those aged 5-14 years had a profound or severe core activity limitation (ABS 2004).
 * In 2003, 4% of children aged under five years and 10% of children aged 5-14 years had a disability (ABS 2004).
 * Of those with a disability, 67% of children aged under five years and 49% of those aged 5-14 years had a profound or severe core activity limitation (ABS 2004).

** Disability by age and sex, 2003 **

ABC learning centres, Fit Kids (Noarlunga Leisure Centre), independent sole traders eg. sporteka, WigglyWorms, Jungle Gyms and any other facilities catering for children with learning difficulties and disabilities that help them achieve physical and emotional goals.
 * Who is KidzActive Competition?**


 * Show stats- display income, solving problem**

This market is one catering for the demand of children with disabilities (either physical, mental or emotional) wanting to get active and have fun in a safe environment.
 * What is the market?**

At the moment there is no real competition for a facility like KidzActive. The only other type of facilities available for children with disabilities are physiotherapy type services which focus more on muscles than on the child's enjoyment. Here at KidzActive, the child comes first and they learn and develop their skills without knowing it.
 * How crowded is the market?**

At the moment there is a high demand for such facilities and only a very limited supply available. The market will not become overcrowded or overly competitive for a number of years if other companies should decide to open a facility similar to KidzActive.
 * How competitive is the market?**

- **Networking;** KidzActive plan to network with speech pathologists, physiotherapists, counsellors and other health facilities to give our customers additional benefit. For example, a child participating in a KidzActive Program will also get some financial discount at some of the above facilities that they require. They may also have a shorter waiting time to see these specialists than children involved in other programs. Specialists who get involved in this will also benefit by attaining more customers, achieving more social responsibility by providing discounts and they are encouraging the children to become as active as possible. -**Partnerships;** KidzActive may look towards entering a partnership with some specialists to provide further discount and a higher priority of attention for their customers once their reputation has been fully established. -**Advertising;** Initally advertisements will be placed in school newsletters around the suburbs of our target market, letter box drops will occur and we will also have A3 sized posters in offices of health practitioners. These advertisements will be coming out simultaneously in hopes to saturate viewers with our brand name and forcing them to become aware of who we are and what we achieve for children. Once our name has been established we will have some extra funding for marketing. At this point radio and newspaper advertisements will commence. Eventually television ads will be run during childrens viewing time three times a week at the same time on the same channel.
 * Marketing Program**

- **Product** KidzActiuve are selling a service which will improve their customers quality of life. Catering for children with disabilities, KidzActive is providing activities for children to participate in without feeling excluded or unwanted. We are selling an experience for the child. When they join KidzActive, it's like they are joining another family, not another place to recieve treatment. KidzActive are promoting their service to help kids with their coordination and balance as well as being a safe place to have fun and play games with children of similar abilities to them. Children will be in a loving and caring environment where the focus is on the chld and their achievements. The child will progress in their own time and constant praise will be given to them in order to encourage them to participate and try new things. No child will not be forced into an acitivity they feel uncomfortable doing.
 * 4 P's of the Marketing Mix**

- **Price** > //(This equates to $18.75 per lesson for one on one coaching and team activites)//
 * KidzActive will charge their customers at Bernside $150 per month for two 45 minute classes per week for four weeks,
 * Initial membership will cost $100 //(for necessary insurance cover)//
 * Casual lessons will be $25 for 45 minutes
 * A minimum of two casual classes is mandatory before a client signs with KidzActive. This ensures the child wants to participate and be in this environment.

Parents are willing to invest their money into their childs health and education and feel that for under $40 per week, their child will be devloping at a pace which is comfortable for them without any pressure or stress. They believe this will improve their child's self confidence and indirectly their happiness. Parents believe that if their child is recieving this treatment, they will be getting exceptional value for money.

- **Promotion (How will we advertise the product? What message are we giving to consumers? Where will we advertise? How will we attract customers?)** Initally advertisements will be placed in school newsletters around the suburbs of our target market, letter box drops will occur and we will also have A3 sized posters in offices of health practitioners. These advertisements will be coming out simultaneously in hopes to saturate viewers with our brand name and forcing them to become aware of who we are and what we achieve for children. Once our name has been established we will have some extra funding for marketing. At this point radio and newspaper advertisements will commence. Eventually television ads will be run during childrens viewing time three times a week at the same time on the same channel. - What message are we giving to consumers?

KidzActive will advertise at schools, offices of health practitioners, clients letter boxes, radio, newspaper and the television. It will provide a well rounded facility that will help create healthly children for the future through enjoyable activities whilst educating them on healthy options. It is a specialised facility that caters to the physically, mentally or emotionally challenged. Customers will be drawn to the facility because KidzActive will provide their child a sense of normalcy which they so desperately crave, as well as aiding them in learning balance and coordination skills which will be beneficial to them in everyday life and may also improve their physio treatment.

- **Place (ED and JORDAN)** The initial set up of KidzActive will be located at Bernside in Adelaide Bernside is a fairly prestigious neighbourhood who care about the welfare of their children. By locating a KidzActive facility in that area, parents are able to give their children the best form of child care available for children with disabilities. These children will receive mild forms of physiotherapy which will be able to be repeated without strain, therefore allowing the child to enjoy themselves. Parents want the best for their children and will try to help them whereever possible. KidzActive definitely suits its clientelle because it is providing them with what they want for their child (enjoyment, normalcy, progression, achievment, fun and friendship).

- What distribution channels will we use?

- **Physicals -** What facilities, resources are required? - **People ( Who will be involved? What skills and values do they have)** Our coaches will be the main people involved with looking after the children. The coaches will be interacting with the children and reporting back to the parents anything relevant to the health and welfare of the child. Coaches will be required to have a good understanding of various disabilities and what restrictions they place on the child. Coaches must also have excelllent listening and communication skills and be flexible in their programs to accommodate the children. They must believe in helping our kids and want to see them succeed. They must not be pushy, but encouraging. All coaches should show they care about the children and build their own special bond with them. Finally, coaches must have a diploma in coaching and working with children that have special needs. - **Positioning (** **Where do we stand (in our customers minds and in relation to our competitors)?)** Our customers will see us as a facility for their children to go to without pain being inflicted on them and where they can be themselves and have a good time. We want our customers to love us and what we do for their child and their child's quality and outlook on life. KidzActive is also a buddy type system where the children will get to know all of the coaches and be able to talk with them if they want a friend. We have no competition because we have positioned ourselves inbetween physiotherapy and a leisure centre for kids. - **Process** - What systems, processes and technology will we use? KidzActive must develop a strong relationship with their customers in order to be trusted with their child and his or her development. We must keep the parents updated on improvements of the child's condition (either physical, mental or social) and we must be honest at all times. We must show that we truly care about the welfare of the child and build a trusting relationship with them as well.
 * Addidtional P's that need to be considered**
 * - Partnerships (What relationships must we develop to keep our customers?)**

1. //Performance// - Primary operating characteristics 2. //Features// - Attributes, distictiveness, differences, supplements 3. //Conformance// - Compliance with specifications and standards 5. //Reliability// - Consistency in meeting criteria, dependability, trustworthiness 6. //Maintainability// - Ease and convenience of repair 7. //Information// - Instructions, data, facts, knowledge, communication 8. //Promptness// - Timeliness of delivery, support, punctuality 9. //Responsiveness// - Ability to react to specific needs, awareness, willingness, alertness 10. //Consideration// - Tact, recognition, regard, thoughtfulness, empathy 11. //Confidence// - Reputation, assurance, credence, dependability 12. //Image// - Sum of experiences, beliefs, feelings, knowledge and impressions
 * 12 Customer Service Expectations**

//**Unique selling proposition**// -What are the benefits? - Why should customers change to KidzAcitve?

Kidz Active will provide a well rounded facility that will help create healthly children for the future through enjoyable activities whilst educating them on healthy options. It is a specialised facility that caters to the physically, mentally or emotionally challenged.


 * Marketing strategy -** Differentiation and Specialisation
 * Selling approach -** Exclusive learning environment (where young children learn how to lead active lives). This environment can be created by providing games activities and supported by various toys and props for children.
 * Research findings** **-**


 * Section 6 - Management/People Plan**


 * Managers -** Our managers in each outlet will be of high quality and possess a positive attitude, skills and education necessary to provide a high level of service to our key stakeholders. KidzActive will train and educate our managers extensively about our companies’ vision, strategies and goals to provide guide to their targets. As well as the company overview, a position description will also be used to compare performance to. Though each manager’s have overall goals for the organisation, when more outlets open we will allow each manager to each outlet to differ slightly depending on their location and its needs. We encourage decentralized decision making in our managers to empower those working for our organisation as we have trust in their ability.


 * Investors** - As the business is set up as a partnership the investors will be five members each contributing the same amount of capital into the company. These investors' will also be highly involved in the organisation. They include Amelia Palm, Melissa Clark, Kate Hatcher, Edward McMahan and Jordan McCarthy. To gain extra finance in the initial start up of the company we will borrow from investor banks, we plan to maintain a good relationship with these investors by repaying our loan on schedule.

CEO - Amelia Palm : The CEO's main focus in the start up phase of the organisation is to oversee all operations and to make sure all people and actions keep aligned to the vision for the organisation. Head of Marketing - Melissa Clark : The Head of Marketing shall play a large role in the start up of the business in propelling the business into the market and gaining market share. This shall be done by implementing various marketing strategies as shown in the Marketing plan. Head of Finance - Kate Hatcher : The Head of Finance main role in the start up phase is to suitably control initial outlay expenses so that we spend within our means. It is also an important part of their position to monitor and control cash on hand, so to be able to pay our bills on time; every time. In the initiating stage the head of finance will produce and adhere to budgets and projected balance sheets, ensuring financial success in our enterprise. Head of Human Resources - Edward McMahan : Ensuring our Human Capital are of the highest quality with skills and knowledge to be able to provide a high level of service. In the start up phase their focus will be on job analysis, recruitment, selection, training and development. Also industrial relations will be important especially in regards to pay and working conditions will have to be set in accordance to standards in the industry. Head of Operations - Jordan McCarthy : In the start-up phase the Head of Operations will oversee the setting up of infrastructure and develop key policies and standards which align to the plans and strategies of the organisation and later monitor their adhering to.
 * Directors** - Our directors will include head of Marketing, Finance, Human Resources, and Operation who report to the Chief Executive Officer.


 * Resource people** - The Head of Human Resources is in charge of organising our human resources. In looking after our most valuable resource the Head of Human Resources will do each of these roles:
 * Human Resource Planning: Determine the number and types of jobs to be filled and match human resource availability with job openings
 * Human Resource Information Management Systems: Set up computerised systems for routine reports, exception reports, on-demand reports and forecasts relating to the industry labour force. These can include the focuses of payroll, recruitment, training etc.
 * Ensure legal compliance: Including areas such as Occupational Health and Safety, Recruitment, Selection, Termination, and Anti-discrimination behaviour.
 * Job Analysis/Job design: Organising the tasks, duties and responsibilities of a job and the necessary skills and abilities a person needs to perform the job adequately.
 * Recruitment: Advertising positions in ways to attract the most suitable candidates to the position, this role will be carried out with the support Head of Marketing.
 * Employee Selection: Making selection of applicants on factors such as qualifications, experience, skills, abilities or aptitudes; depending on which is most related to the role.
 * Appraising and Managing Performance: Setting up a performance appraisal for all roles, outlining their responsibilities, indicators and goals and managing performance accordingly.
 * Training and Development: From selection and performance appraisals training and development needs may be identified, from which it is the Head of Human Resources role to implement appropriate actions to improve staffs knowledge and skills related to the role or future roles.
 * Rewarding Human Resources: Employees will be rewarded by both financial and non-financial means. It will be the Resource Management role to implement the level of direct financial rewards (eg. pay, overtime), indirect financial benefits (eg. holidays, flexible work schedules), job rewards (eg. recognition, interesting work) and environmental benefits (eg. job security, level of communication) for each role.
 * Manage Industrial Relations: Ensure workers needs are being met as well as organisations.
 * Manage diversity: Actively involved in integrating non-traditional employees into the workforce and using their diversity to the organisation's competitive advantage.
 * Manage diversity: Actively involved in integrating non-traditional employees into the workforce and using their diversity to the organisation's competitive advantage.

In our outlets the staff structure will be a as shown in this diagram.
 * Staff Recruitment plans -**

Organisation Structure

Branch Manager – Fulltime or Part-time role (depending on size of outlet), which main duties involve making key decisions about the outlet and managing its everyday operations on a larger scale. Receptionist/Accounts Administration - Part-time role, main tasks include booking appointments for clients and general book keeping (MYOB). Head Sports Physician - Role will be offered as either fulltime or job share. It is their main role to be the administrator of sessions and leader of support members in tasks with disabled children. Senior Support Member - Fulltime role, help the implementation of sessions and support the Head Sports Physicians role. Facilitates and Co-ordinates support members. Support Member - Temporary, part-time, casual or voluntary role mostly for University and TAFE students to fulfil and put towards their study as workplace experience. Hands on role on helping out staff where ever needed.

Training involves activities that teach employees how to better perform their present job. Some of these knowledge, skills, experience and qualifications staff will already have present before selection and others may have to be obtained after selection if necessary. Branch Manager: Experience in Management role, some qualifications in business preferred but not essential. Receptionist/Accounts Administration: Knowledge of MYOB and accounts applications, customer service skills and experience. Head Sports Physician: Those filling the role will have qualifications related degrees with experience with working with children and disabilities highly regarded. Senior Support Member: Experience in working with children, prefferably disabled. Minimum Certifivate III TAFE in childcare or disability studies. Support Member: Undertaking training in related field. Areas of study would include disability, teaching, physiotherapy, paediatric and childcare studies. All employees will have police clearance and meet the legal work requirements in Australia to work with children. Minimum of one staff at each outlet will be trained in senior first aid. Development involves activities that prepare an employee for future responsibilities. We will encourage development of our employees in our Human Resource practices by focusing on future HR needs, providing career education information, career counselling information and publicising all training and development programs/opportunities.
 * Knowledge management** -


 * Corporate culture** - Our proposed corporate culture will invision these values, beliefs, assumptions and symbols
 * value company success
 * celebrate staff milestones
 * individual focus
 * unique service
 * flexible work arrangements
 * positive attitude
 * trust in employees capabilities
 * fun
 * work hard
 * caring and empathetic to staff and customers
 * loyal to employer 

 The proposed site is located at 7 Dell St, Burnside. The site is a former ABC Learning Centre which gives the advantage of existing facilities and floor plan suited to our needs. Therefore capital can be utilised on equipment rather than refurbishing the facility. The facility has the following features: ·  ·<span style="font-family: 'Times New Roman'; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 8pt;">2 disabled bathrooms ·<span style="font-family: 'Times New Roman'; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 8pt;">1 kitchen ·<span style="font-family: 'Times New Roman'; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 8pt;">2 office areas ·<span style="font-family: 'Times New Roman'; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 8pt;">Large outside area ·<span style="font-family: 'Times New Roman'; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 8pt;">Car parking facilities
 * Section 7 - Operating Plan**
 * Facilities**
 * <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 8pt;">Three large rooms

<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 8pt;">Play equipment Touch screen computers designed to allow children to develop coordination Wii-based technologies
 * Materials**

At KidzActive we aim to ensure every child has the opportunity to be active and learn essential skills. Some of these skills <span style="font-family: 'Arial','sans-serif'; font-size: 8pt;">which we will be focused on during time spent at KidzActive include the following: ·<span style="font-family: 'Times New Roman'; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 8pt;">co-ordination; ·<span style="font-family: 'Times New Roman'; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 8pt;">self confidence; ·<span style="font-family: 'Times New Roman'; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 8pt;">discipline; ·<span style="font-family: 'Times New Roman'; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 8pt;">cooperation with others; ·<span style="font-family: 'Times New Roman'; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 8pt;">respect for others; ·<span style="font-family: 'Times New Roman'; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 8pt;">the importance of being active; ·<span style="font-family: 'Times New Roman'; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 8pt;">improved concentration and focus and ·<span style="font-family: 'Times New Roman'; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 8pt;">improved energy levels. <span style="font-family: 'Arial','sans-serif'; font-size: 8pt;"> Children will be taught these key skills which have been titled as ‘life skills’ by the team a KidzActive through a variety of multi-activities, specialised sports and other fully interactive computer based programmes specifically designed for the children who attend the centre. <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 8pt;">Examples of games that will cater towards our key demographic are: [Get examples}
 * Processes**

In order to ensure consumer confidence in the firm and the services available, not only will KidzActive comply with current rules, laws & regulations in place for dealing with and caring for children but also adhere to a further set of standards that are to be created specifically for the KidzActive centres. The extra standards will be created through consultation with staff who are to work at the initial centre in collaboration with independent external health professionals in the relevant fields. Through KidzActive implementing these higher company standards & regulations, not only will it ensure the safe care of children on site but also build a solid reputation and ensure parents are at ease when leaving their children in our care. <span style="font-family: 'Arial','sans-serif'; font-size: 8pt;">We will receive up to date information from relevant advisors in relevant fields, including: ·<span style="font-family: 'Times New Roman'; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="font-family: 'Arial','sans-serif'; font-size: 8pt;">Health professionals ·<span style="font-family: 'Times New Roman'; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="font-family: 'Arial','sans-serif'; font-size: 8pt;">Rehabilitation experts ·<span style="font-family: 'Times New Roman'; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="font-family: 'Arial','sans-serif'; font-size: 8pt;">Nutrition experts ·<span style="font-family: 'Times New Roman'; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="font-family: 'Arial','sans-serif'; font-size: 8pt;">Counsellors
 * Quality control methods**
 * Suppliers**

Financial needs - Sources - Projected revenue - Costs - Profits - Break even analysis - http://www.abs.gov.au/AUSSTATS/abs@.nsf/mf/4829.0.55.001/ []** Growth of the child population, 2006. ABS 4102.0 Australian Social Trents. Site accessed 19/08/09 http://www.abs.gov.au/ausstats/ABS@.nsf/2f762f95845417aeca25706c00834efa/f757d567b9b9b9eeca2570ec001b074e!OpenDocument CHOICE 2006, Childhood obesity article 09/06. Site accessed 12/08/09 http://www.choice.com.au/viewArticle.aspx?id=105438&catId=100512&tid=100008 http://www.business.gov.au/Business+Entry+Point/Business+Topics/Insurance/Types+of+insurance/Liability+insurance.htm [] OH & S Childcare package [] -** K.K.A.F.L: Keeping Kids Active For Life - C.H.I.L.D. Service: Child Health Information and Lifestyle Development Service - K.K.F: Keeping Kids Fit - KidzActive - Edukids - F&H - Where Children meet Fun and Healthy Lifestyle Political (and legal):** A business can only become successful provided that the environmental conditions of the country the business will be operating in are favourable. These include the stability of the political environment, whether businesses are allowed to earn a profit and the laws and regulations that must be adhered to in order to make the business successful. //The Australian Government allows businesses to earn a profit. The Australlian Government is also stable enough for business to start and continue operations. KidzActive will need to consider Occupational, health, safety and welfare regulations as well as the duty of care they have for the children and anyone else in the building. Incident reports, injuries and work cover sheets will be required for people an incident occurs. Operation practices are to be in writing so employees know how to carry out their jobs in a safe and efficient manner. Precautions must be put in place to avoid any hazards for kids, ie. spills, fire hazzards, tripping hazzards, chemical burns, poisons (such as cleaning products - need to be locked away in a cupboard where they cannot be taken and ingested). The website listed in the reference section shows a childcare OH & S package of $1000. Other regulations such as suitable insurance (including professional indemnity, public liability, fire, theft of equipment, staff indescretions, etc) as well as the work relations and equal opportunity regulations, where no person can be discriminated against for any reason apart from criminal or mental stability reasons (coaches must be mentally sound). Coaches are also required to have the appropriate qualifications prior to commencing work. These qualifications must include a certificate in coaching and a police clearance for working with children under 18 years of age. Work cover regulations such as employee entitlements (i.e. wage, annual leave, sick leave, maternity leave, basic working conditions and negotiable working contracts as weell as having the right to union representation) and finally, the confdidentiality of personal records or information. All records must be kept in a secure area and information must be kept, used or discarded responsibly.// //- How stable is the political environment?// The Australian Political Environment at the moment is seen to be stable. //- Are businesses allowed to earn a profit?// Yes businesses can earn a profit. //- What OHS and W laws and regulations must the company abide by?// Kidz Active will need to consider Incident reports injuries and work cover a sheet for people to fill in when entering and exiting the building any hazards for kids, The website in the reference list shows a childcare OH & S package of $1000. - What other laws and regulations are relevant to the business? Professional indemnity, public liability, work relations, equal opportunity, certification of coaching, police clearance, work cover, confidentiality of records and information, //- Is the economy of the country we are starting our business in secure or stable?// With the GFC at the moment, it is not as stable but there is no forseen reason why that would affect KidzActive going into business. //- How will we finance the venture?// Through investors, financiers such as banks and potentially government subsidiaries. - Will the government subsidise some of the costs? - Who are our investors? Growing socio-cultural trend of obesity in Australian society creating greater demand for our services; as our business takes a preventative role against obesity and sets up healthy life practices in children from an early age parents would have greater interest in our industry from this trend. Below is an extract from CHOICE article (2006) on childhood obesity socio-cultural trends in Australian society
 * Section 8 - Financial Plan**
 * Reference List
 * Research Notes:**
 * //Potential Names for business -//
 * __PEST Analysis__
 * Economic:**
 * Social:**
 * Between 1985 and 1997, the prevalence of obesity trebled among young Australians, and numbers have continued to increase at an alarming rate.
 * It’s been estimated that one in five children are overweight or obese.
 * Obese children have a 25-50% chance of remainging obese in adulthood, putting them at greater risk of developing chronic conditions such as diabetes and heart disease — conditions that place a substantial burden on the health system as well as on the individuals affected.
 * Dire predictions have been made that today’s children might be the first generation to die at an earlier age than their parents.
 * Probably the most immediate consequence of being overweight, as perceived by the children themselves, is social discrimination, associated with poor self esteem and depression.

** GROWTH OF THE CHILD POPULATION **
 * ** Year ** || ** Aged 0-4 ** || ** Aged 5-11 ** || ** Aged 12-17 ** || ** Total children ** || ** % change ** ||
 * [[image:http://www.abs.gov.au/icons/ecblank.gif width="1" height="1"]] || ** % ** || ** % ** || ** % ** || ** '000 ** || ** % ** ||
 * 1925 || 29.8 || 39.0 || 31.2 || 2,153.5 || ** . . ** ||
 * 1935 || 25.1 || 40.2 || 34.7 || 2,146.6 || -0.3 ||
 * 1945 || 32.0 || 36.0 || 32.0 || 2,160.4 || 0.6 ||
 * 1955 || 32.6 || 41.5 || 25.9 || 3,046.1 || 41.0 ||
 * 1965 || 29.3 || 39.3 || 31.4 || 3,971.3 || 30.4 ||
 * 1975 || 28.0 || 38.3 || 33.8 || 4,575.5 || 15.2 ||
 * 1985 || 26.5 || 37.2 || 36.3 || 4,522.3 || -1.2 ||
 * 1995 || 27.9 || 39.1 || 33.0 || 4,620.3 || 2.2 ||
 * 2005(a) || 27.5 || 39.1 || 33.4 || 4,861.9 || 5.2 ||
 * 2015(a) || 27.0 || 38.7 || 34.3 || 4,933.8 || 1.5 ||
 * 2025(a) || 27.6 || 38.8 || 33.6 || 5,005.3 || 1.4 ||
 * 2015(a) || 27.0 || 38.7 || 34.3 || 4,933.8 || 1.5 ||
 * 2025(a) || 27.6 || 38.8 || 33.6 || 5,005.3 || 1.4 ||

What makes your product/service good/better than competitors?** What is your projected Expenditure? What will you charge?**
 * Technological:**
 * //(not what the question asked)//**
 * Proposed Tag lines**
 * __Environment analysis -__**
 * __//Strategy -//__
 * How much will it cost to produce product or service?**
 * How will you promote/advertise?**
 * Are there any seasonal or market variations that could impact on your business?**
 * What is your projected Income?
 * __//Capabilities -//__**